Happily Ever After

Chica-Loca says “I do” to a Bridal Collection

If you’re lucky enough to own a Chica-Loca! original, you’ll know that wearing the label means oozing effortless elegance and confidence. It’s little wonder that countless brides have approached designer Benita Allen to design their bridesmaids’ dresses.

The era of the frilly meringue-dress is officially over! Today, there is a big demand for beautiful, affordable and modern bridesmaids’ dresses. After all, an elegant bride-to-be wants her bridesmaids to look every bit as chic as the rest of the event, as they are a prominent part of the wedding’s look and feel.

There is also no reason why a bridesmaid’s dress should be a disposable item. Chica-Loca! is all about timeless elegance and the label’s bridesmaid range is every bit as classic and (re)wearable as every other item by this contemporary brand.

And so, say hello to the Chica-Loca! Bridal Collection – It’s a range that’s all about getting your glow on. The collection is sleek and simple, luxurious and dreamy. Benita wanted this collection to feel like a day spent in glorious sunshine – romantic, but with a bit of a cheeky edge. One look at her bridal collections and suddenly “always the bridesmaid, never the bride” seems like a wonderful idea.