Benita Allen, owner and designer of Chica-Loca, describes her label (which means crazy woman in Spanish) as “a playful blend of panache and mischief.“
Chica-Loca belongs in the wardrobe of the young-at-heart city dweller, who is both elegant and determined – in other words, an educated bombshell. “But innately feminine…the clothes are a bit tongue in check, I think.”
Allen has mastered the art of mixing colour and texture with design and functionality. Her designs, although trend-aware and current, are refreshingly unlike anything else on the local market: equally at home in Kloof street cafes’ and the cobbled streets of Havana, Buenos Aires and Rio de Janeiro. She has a fabric-first design philosophy, choosing inspiring fabrics and allowing them to inspire her breath-taking designs.